Showing posts with label market. Show all posts
Showing posts with label market. Show all posts

Sunday, February 14, 2010

Happy Valentine's Day - Get Ready to Love Me













Even though I ref
use to support an industry that jacks up the price of flowers and chocolates for a holiday that was essentially exploited by card companies, there are some things I like about Valentine's Day. It's a celebration of love and not necessarily the love you have for your partner but for all the people in your life. One of the best ways to let people know that you love them is to cook for them so I decided to exploit my new Crock-Pot and prepare the tasty brisket. I made the meal for my friends and it turned out great. Slow cookers are amazing because they take most of the guesswork out and you get to have 7-9 hours of olfactory foreplay while the roast simmers and stews. By the time it's ready to eat, you've been salivating for most of the day and it's a lot like those cheesy romantic comedies that build up with the "will they, won't they." I thought about doing a slow clap during the feast, but it's not that kind of movie.

While preparing for this feast, I noticed something interesting. I live very close to one of the best meat shops in town and visiting them to pick up my meat, I felt intimidated. I don't know very much about cuts or quantity or even what certain types of meat cost and usually this is not a problem. When you go to a typical store to purchase food (not just meat, but anything) the people behind the counter usually only know slightly more than you and depending on the product you may know more than them. Going to check out and handing a leafy-green item to the cashier who says, "What is this?" is not the most comforting thing. I realize that not everyone who's working at the grocery store is training to be a horticulturalist, but when you go to a place where they actually know what they're doing, it's a little strange to encounter that kind of elevated customer service. I went to an honest-to-goodness meat shop and told them, "I'm making a brisket for 4-6 adults" and they said, "Here's the right cut and the right amount of meat, and here's some ideas for ways to prepare it." It's sort of like dating losers your whole life and all of a sudden Prince Charming comes along and offers to pay off your student loans. Like chivalry, good customer service is hard to find.

Love and food are so similar that sometimes it feels like the same thing. Valentine's Day may be used as an excuse to shower loved ones with teddy bears and over-priced roses, but I'd rather use it as an excuse to have a good meal with my favorite people. The food will never love you back, but the people always will.

Saturday, July 25, 2009

To Market, To Market...

The professor and I went to the Mercato in Little Italy today in hot pursuit of a good farmer's market in San Diego. This quest comes on the heels of visiting, and enjoying, the Pike Place Market in Seattle and the Farmer's Market in Los Angeles. What I loved so much about these places was all the fresh fruit and veggies, just begging to be taken home, and the over zealous shopkeepers eagerly hoping you'll buy whatever it is they're selling. It's crowded, and smells funny, but there's something really comforting about these public markets. It's not just because most of the food is organically grown by local farmers, and it's not just because you get to try lots of free samples of infused olive oil and homemade hummus, although those are certainly valid reasons to go. (Note to vendors: I really, really would like to buy a $12 bottle of fancy olive oil from you but I can't justify the expense. Even if I did buy it, I'd feel guilty every time I used it since I know how much I paid for it so it would probably just sit in my cupboard untouched. Thanks for the sample, though. Note to readers: Infused olive oil makes a great gift.) I think it has to do with the fact that the people you're buying this stuff from actually made (or grew) it. When you go to the grocery store, the clerk doesn't know (or care) where the artichokes he's selling came from. At a farmer's market, those artichokes came from Joe's farm up north. Maybe I've read Fast Food Nation or In Defence of Food too many times, but I don't care.

So grab your reusable tote and bring it to the Mercato. It could just be the perfect inspiration for your next meal. This weekend we'll be having pancetta mixed with cherry tomatoes, fresh basil and pasta, and Sunday is jambalaya. And of course, there are fresh flowers on the table, which makes everything taste better.